Crocs is an iconic, instantly recognizable footwear brand whose stock price has fluctuated dramatically since its launch in 2004. The unusual design of Crocs’ footwear may have left some wondering why they are so popular.

I’ve been a customer of Crocs for 18 years and have watched their success and failures. You may be curious about why Crocs have become so popular and why the brand is currently in fashion. Read on to learn more.

Why are Crocs so Popular

Crocs have become so popular because of their versatility, comfort, variety of designs, customizable (with kibbitz), durable material, hard-wearing sole, and visibility within the fashion cycle.

The brand’s image and collaborations, as well as its design features, will be examined in detail.

It’s a fashion statement/controversial

Crocs faced bad news just a few years after they were launched in 2004.

Multiple fashion magazines and news channels labeled the brand as ugly, making it popular for people to hate them. Crocs’ stock price plummeted as a result in 2008. Crocs lost over 185,000,000 and 2,000 jobs in 2008.

Crocs is a footwear icon because of this divided “love it” or “hate it” mentality. Crocs became a household brand because of the hatred for the ‘ugly” style. Trends are cyclical in fashion. Once something is deemed ‘uncool,’ it will become fashionable again.

Over the next ten years (2008-2018), Crocs sold more than 700 million pairs. Crocs’ popularity grew even more in 2021 when they made an incredible comeback. They were seen on the feet of supermodels such as Kendall Jenner, Hailey Bieber, and rapper Post Malone.

In that year, many rappers collaborated with Crocs to release new designs. These were a hit. Post Malone collaborated with the brand five times between 2018 and 2021. Other celebrities, such as Justin Bieber, Bad Bunny, and others, also collaborated with the brand.

Even British fashion icon Victoria Beckham and singer Ariana Grand were intrigued by the shoes. Balenciaga, a high-fashion brand, also teamed up with Crocs to create a pair of outrageous platform Crocs. Crocs not only dominated the fashion and music worlds but also collaborated with KFC to further boost their quirky image in 2020.

The Design and Comfort

The Crocs design is unquestionably great for many reasons.

Practicality – Crocs have been designed as a practical footwear option. Air holes allow for a quick drying of the footwear if it gets wet outside. Indoor Crocs have a soft, warm lining. This, combined with the slightly higher sole, keeps your feet off the cold ground. They are perfect for wearing indoors in the winter. The straps can be flipped to create a slip-on shoe or worn as a sandal.

Versatility Crocs can be worn for a variety of reasons. Crocs have become a popular work shoe. The brand offers a range of workwear. Non-slip makes them an excellent choice for baristas as well as servers, restaurant staff, doctors, cleaners, and other staff. They are wipeable and easy to clean if any liquids spill. Also, they are great for vacations or at the pool. They are also great for gardening, whether you’re relaxing or gardening. Influencers are wearing them all the time, so they’re a great option for a statement look. They are incredibly versatile.

Comfort- Crocs are the best clogs for comfort. Croslite is a trademarked closed resin material that is tough and flexible. It has a foamy feel that provides great support for your feet. I’ve worn Crocs for long work shifts of up to 9 hours and have found them very comfortable.

Wide range of designs- Crocs offers a wide variety of styles, from trendy platform styles to practical wearwear clogs. Crocs are a favorite among all ages because they have something for everyone.

Hard-wearing sole Crocs’ sole is durable and long-lasting. The tread is designed in a leaf pattern and has excellent anti-slip properties. Crocs are popular because of their comfortable and springy sole. I have had many pairs of Crocs over the years and never experienced the sole wearing out. The tread will wear out over time, but I’ve never had any tears or holes, even after heavy use.

You can Customise Them

Jibbitz charms are another reason why Crocs remain popular.

Jibbitz was created by a stay-at-home mom ( Sheri Schmelzer ) in 2005. She wanted to make some cool clay charms for the pair of Crocs that her family owned. She and her husband saw the potential and set up the website. It was an immediate success. Shmelzer sold her business to Crocs for 10 million dollars, and they turned it into the Jibbitz we know today.

The Jibbtiz now comes in rubber and can be easily inserted into the holes of your Crocs. You can choose from thousands of designs, including peace signs and fruits. You can see them yourself at crocs.com.

Jibbitz’s success is crucial to the success of the Jibbitz brand. Customizing your own Crocs can be a fun and exciting activity. It makes the footwear more interactive. The children’s Crocs collection also grew in popularity as a result.