Ways to increase your Ecommerce website traffic
Over the past two years, the e-commerce market has seen a significant increase. Statista reports that the global ecommerce industry saw a rise of 335 trillion dollars in sales between 2019 and 2021. They are now expected to grow to 5.54 trillion by 2021.
The change in customer behaviour is responsible for the increase in global ecommerce sales. Companies have turned to ecommerce to help their businesses survive and stay afloat, as more people shop online for their products and services.
However, the problem is that customers are increasingly being drawn to your e-commerce site and encouraged to buy. Effective ecommerce SEO strategies will help you stand out from your competitors.
Make Referral Programs
This marketing strategy works, even though it is not new. You should immediately create a referral program if your ecommerce marketing strategy doesn’t include one.
84% of consumers trust recommendations from people they know before buying. You can increase the likelihood that they will recommend you to family and friends if they are already customers.
Use email marketing to draw traffic
Sending emails to potential customers in the age of Instagram Reels and TikTok might seem outdated. This is because it can be a great way to attract traffic to your e-commerce website. Email marketing is still an effective marketing strategy, as the global email marketing market will reach 7.5 billion by 2020.
The Statista Research Department predicted that this number would rise to 17.9 million by 2027. This is not surprising considering the increasing number of email users.
Be aware of your loading speed
Your ecommerce website that takes more than three seconds to load is likely to lose potential customers and make them choose another business.
You can reduce bounce rates by improving your ecommerce website’s load speed. All ecommerce website design features must load in one to three seconds.
Run Paid Social Media Ads
There is no better way to increase traffic to an e-commerce website than running paid social media campaigns. You can reach potential customers through social media, expanding your reach and strengthening your online presence with the constant growth of users on social media worldwide.
Here are some things to remember when running paid social media ads:
- Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram)
- Image sizes that are recommended (e.g., The recommended image size for a Facebook messenger story is 1080 x 1920 pixels
- Maximum and minimum character counts. (e.g., Maximum character count of 280 per Twitter tweet
- Formats for social media ads (e.g., Still image, animated gif or video
Get excited with giveaways and contests
The above methods to increase ecommerce website traffic are long-term solutions. However, there is an instant way to generate leads and convert traffic.
You can make all of these possible by offering your customers exciting prizes for participating in your contest or ecommerce giveaway campaign.