Internet Marketing

Top Tips to Get Started in Digital Marketing

After graduating from university, digital marketing can be a great career option. Digital marketing can benefit from the skills and attributes you have acquired during your undergraduate degree.

Employers look for written and verbal communication skills, independent research skills, time management, and teamwork when hiring for entry-level positions and graduate programs.

If you’re a recent graduate or soon to be, you need to demonstrate confidence and willingness to learn if you want to start a career as a digital marketer.

Top Tips to help you start a career in digital marketing

Find informational resources online to expand your knowledge

The first thing you should do is to learn the basics. Learn the basics of digital marketing and its components.

You can feel confident in your digital marketing skills by dedicating time to learning. Employers will be impressed by your willingness to learn.

These are the Best Digital Marketing Resources and Training Courses Available for Free

You can find many informational and training resources online, many of which are free. These are the top free online courses that you can take. You will receive a certificate of completion, which you can use to enhance your resume and LinkedIn profile.

  • Google’s Fundamentals of Digital Marketing
  • Google Analytics Academy
  • Google Ads Certifications
  • HubSpot’s Social Media Marketing Certificate
  • HubSpot’s Email Marketing Certificate
  • Semrush Digital Market Certifications

Here are some informational resources that you can find in your spare time.

  • The Moz Beginner’s Guide to SEO
  • Semrush
  • AHrefs
  • Yoast
  • Search Engine Journal
  • Search Engine Land
  • SE Round Table
  • Learning SEO.io

These podcasts are also available on Spotify.

  • Marketing O’clock
  • Aligned
  • Morning Brew
  • Marketing Companion
  • Everybody Hates Marketers
  • Hidden Brain
  • Invisibilia
  • Brainy Business
  • Perpetual Traffic

Reach out to different companies and try to get some relevant work experience

You will be able to stand out among other graduates by completing a work placement before or shortly after you leave university. You can also get a taste of digital marketing through work experience, which will help you decide if this is the right career path for you.

It is best to be proactive in reaching out to as many agencies as possible to obtain work experience placements. Send an email to the appropriate people via LinkedIn or company websites.

If you contact an employer to inquire about possible work experience opportunities, include the following information in your email.

  • After completing your degree, you are interested in a career as a digital marketer.
  • What do you expect to get from a work placement?
  • What attracted you to their agency, and how did you come across them?
  • Your talents and what you can offer to your workplace
  • Send your digital marketing-focused CV to us

It is not enough to apply for digital marketing jobs straight out of university, as shown in this article. Make sure you are proactive and take advantage of all the free resources online that can help you expand your knowledge in digital marketing.

Contact agencies that offer work experiences. Make sure your CV is updated to reflect digital marketing roles.

Include the transferable skills that you have acquired during your university years. This will help you to explain why you are the best candidate.