Talk of marketing and you can’t let go of the digital means.
From Facebook to email. From YouTube to Google SERPs. From Twitter to Instagram. Everything matters and has to be taken care of.
And that’s not it. Apart from thinking about the platforms that you use, digital marketing is a lot about how you use it.
This is why it’s essential to talk about effective marketing techniques.
So, here we are, sharing 5 top digital marketing techniques you must be using for your business.
1. Google My Business
Let’s start with an example.
A business prospect of yours is near your location and is looking for services like yours. In most cases, the search will start on Google. And if you can be found on Google, the prospect may even visit your store.
Don’t believe us? Studies say that “Near Me” searches have increased over 500% over the past few years. Plus, 50% of these searches result in in-store visits. And if that isn’t satisfying enough, 80% of local searches convert.
See a reason for considering Google My Business?
Well, sign up now and make sure you are seen when it matters the most.
2. Local Search
As a Google Business listing is essential for your brand; a local search marketing campaign can also work the same way for you.
The idea is the same. All you have to do is focus on improving your business website’s local search rankings so you can be found when a prospect searches for services like yours.
Everyone knows that the human brain processes and comprehends visuals way quicker than text. In fact, studies show that 85% of internet users watch video more than they read text. Clearly, videos are great engagement chargers.
Do you think you can use it to your advantage?
Whether you provide a tangible product or a service that can make your user’s life easy, video marketing is always a good idea.
And coming to how you can launch a successful video marketing campaign, an excellent digital marketing agency in Derby can help you do that.
Blogs are great for reaching out to an audience. They give you a way to communicate with your users and prospects. They let you establish yourself as a niche leader. And more than anything, they earn you a quality audience that may even be interested in buying from you.
Clearly, you can’t miss out on something as useful as this. All big and small companies have blogs where they talk about innovation, ideas and technologies that may interest their prospects.
Apart from this, you can use blogs to solve your audience’s problems regarding your product or industry writing articles that add value to their lives.
5. Chatbots To Hold Prospects
While email marketing continues to be one of the best marketing techniques, there’s a little more you can do to keep your prospects close.
Chatbots are the new gimmicks for capturing leads.
Step 1: Set up a chatbot system on your main website.
Step 2: Prospects visit your website
Step 3: If any of your prospects come to have a doubt, they can send a message in the chat box
Step 4: A mini sign-up form appears in the chatbox
Step 5: As a prospect fills it up, you get another addition to your email list. BINGO!
And that’s not even it. Moreover, chatbots enhance the user experience by allowing users to reach you in one click.
All you’ll need to do is find a good service for website design in Derby and make your ask for adding a smart chatbot to your site.